It’s barely three weeks into the new year and already I think we’re seeing what will surely be one of the best brand redesigns of 2012. I’m unfamiliar with Hörst Dusseldorf, as I dress like a rich hobo, but if I know anything about upscale men’s clothing, I think they’ve hit the mark perfectly.
The old logo was a joke of triple-extended proportions. Why anyone would design such a thing or any client accept it is almost inconceivable. So anything new would be an improvement. And, boy, is this new identity an improvement.